Avinash Pandey Star News Reviews on World Television Markets

The total TV/video market in the EU big five, 2008-2020
(in Billion EUR)

The global picture of TV market shows a complex situation in the growth of different sectors of TV markets. These sectors include different kinds of TV such as pay channels, traditional channels, digital TV and web TV and also different forms of revenue generated such as advertisements, programme viewership and revenue from programmes in other forms. Avinash Pandey  ,the COO of ABP News and also having a long experience with Star News says that this survey shows that TV programme viewership has still not waned and internet is in fact helping the TV to become more popular. A look at the European market as shown in the figure given above shows that in the 12 years duration studied, the advertisement revenue coming from TV has remained constant, while pay TV channels have steadily grown in revenue generation across Europe.

A look at the growth of TV worldwide according to different regions shows that in many developed countries such as the UK and Japan, the TV viewership has remained stable in the 12 years studied. On the other hand, fast growing developing countries such as India, China, Brazil and some developed countries such as France and Germany have shown a paced up growth in TV viewership. Avinash Pandey says based on his experience with the marketing of Star News and Directorship of ABP News that these figures show a special place for India as the fast growing economy, as its middle class has shown a fast rise in TV viewership and its growth is further projected to rise in future. This is reflected in the table below. Once again, revenue from advertising and public funding have remained stable, while subscription.

  fees have given a steadily growing higher revenue.

The table above shows that while press advertising and radio advertising have decreased in their revenue generation, TV advertising has steadily returned more revenue, even though the Internet advertising has grown more than three-folds across the world. in the total advertising ratio, TV advertising has retained its stable position. Avinash Pandey says that these studies confirm his experience with advertising return from ABP News and Star News.

The table above shows a sharp rise in the digital TV across the world. Avinash Pandey says that India has shown an exceptional rise in digital TV and he has seen this during his Directorship of ABP News. Hence, it’s prudent for the various TV channels to use digital TV as a complimentary aspect of their TV channel business.

Finally, Europe has shown a growth in the HDTV market in the period between 2006 and 2013. While Germany’s share in the HDTV has remained stable, UK, France and Germany have shown a sharp rise in the HDTV market. Considering that Poland’s economy is not as robust as that of these three countries in the EU, it is striking that Poland has also shown an increase in the share of the HDTV market. Italy has been decline in its overall economy in the last few years. However, it shows a rise in its share of HDTV market, which is a striking aspect in global TV market. Avinash Pandey says that seeing these trends, it is optimistic to conclude that India can join the ranks of countries on the global market where HDTV market is rising. He says that having the experience with Star News and ABP News, he finds these trends positive for the TV market in India.

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