The total TV/video market in the EU big five,
2008-2020
(in Billion EUR)
(in Billion EUR)
A look at the growth of TV worldwide according to different regions shows that in many developed countries such as the UK and Japan, the TV viewership has remained stable in the 12 years studied. On the other hand, fast growing developing countries such as India, China, Brazil and some developed countries such as France and Germany have shown a paced up growth in TV viewership. Avinash Pandey says based on his experience with the marketing of Star News and Directorship of ABP News that these figures show a special place for India as the fast growing economy, as its middle class has shown a fast rise in TV viewership and its growth is further projected to rise in future. This is reflected in the table below. Once again, revenue from advertising and public funding have remained stable, while subscription.
fees have given a steadily growing higher revenue.
The table above shows that while press advertising and radio advertising have decreased in their revenue generation, TV advertising has steadily returned more revenue, even though the Internet advertising has grown more than three-folds across the world. in the total advertising ratio, TV advertising has retained its stable position. Avinash Pandey says that these studies confirm his experience with advertising return from ABP News and Star News.
The table above shows a sharp rise in the digital TV across the
world. Avinash Pandey says that India has shown an exceptional rise in digital
TV and he has seen this during his Directorship of ABP News. Hence, it’s
prudent for the various TV channels to use digital TV as a complimentary aspect
of their TV channel business.
Finally, Europe has shown a growth in the HDTV market in the period between 2006 and 2013. While Germany’s share in the HDTV has remained stable, UK, France and Germany have shown a sharp rise in the HDTV market. Considering that Poland’s economy is not as robust as that of these three countries in the EU, it is striking that Poland has also shown an increase in the share of the HDTV market. Italy has been decline in its overall economy in the last few years. However, it shows a rise in its share of HDTV market, which is a striking aspect in global TV market. Avinash Pandey says that seeing these trends, it is optimistic to conclude that India can join the ranks of countries on the global market where HDTV market is rising. He says that having the experience with Star News and ABP News, he finds these trends positive for the TV market in India.
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This is true that TV advertising has steadily returned more revenue, even though the Internet advertising has grown more than three-folds across the world.........
ReplyDeleteDigital TV is rising across the world.........
ReplyDeleteYes,it is optimistic to conclude that India can join the ranks of countries on the global market where HDTV market is rising...
ReplyDeleteI agree with Mr.Avinash Pandey ,the COO of ABP News that TV programme viewership has still not waned and internet is in fact helping the TV to become more popular........
ReplyDeleteAdvertisement revenue coming from TV has remained constant as compared to other communication medium...........
ReplyDeleteYes as we analyse the past year marketing research marketing that India has shown an exceptional rise in digital TV.......
ReplyDeletePeople influence more from TV advertising and it is always in the stable position from many years...
ReplyDelete